Auckland's giant Advent calendar went up in Wynyard Quarter this week and come Sunday, an image by artist Billy Apple will be revealed.
A mobile number will also be incorporated into the piece so viewers can text it to download their own Billy Apple-designed picture, with proceeds going to the Auckland City Mission.
Later in December, a similar initiative will be happening when a separate calendar image by artist Dick Frizzell is revealed.
The calendar is New Zealand's largest at 12 metres high. The images have been created by a host of local businesses, illustrating what Christmas means to them.
Waterfront Auckland chairman Bob Harvey says the Wynyard Quarter Advent calendar at Silo Park is the perfect way to honour the Christmas message of giving.
“The whole idea around this project was to harness the collective goodwill of local stakeholders into an artwork for public to enjoy and reflect on what Christmas means to them and how they can give back to those less fortunate such as those supported by the City Mission.
“It’s a gift from Auckland to Aucklanders that illustrates the power of placemaking in bringing a community together and is a creative expression that’s perfectly suited to the design led approach we’ve taken with this newly developed part of the city’s waterfront.”