Resene does some pretty innovative things in the name of brand-building, from pop art murals to the annual Colour Awards. And now it's launched the Colourmatch app, further extending its reach into consumers' lives.
How it works: so you've seen a standout colour at the beach, in a building, on a pair of shoes. It's unlike anything you've seen before and you don't know what it is or quite how to describe it. Take a photo on your smartphone and the Colourmatch app will pair that colour with the closest shade that Resene has to offer. Or you can use the colour spectrum to select a hue and find the nearest Resene paint match.