In-season, earth-friendly fashion. What's not to like about that?
The new 540 Fashion label is being driven by a group of AUT textile and fashion design students, and is now available at ecostore’s flagship Scotland Street store in Freemans Bay.
540 Fashion’s fresh approach to fashion design uses the 'upcycling' method of construction to create pieces from pre-loved garments and end of production textile surplus, giving every item an intrinsic individuality.
Underpinning 540 Fashion is the desire to use less and to value both craft and maker without compromising on design and contemporary fashion considerations.
“I’m interested in ideas around sustainable fashion and textiles and it has been fantastic to be part of an up-cycling project that seeks to engage with some of these ideas," says Sarah Kwok.
Carol Thi adds that 540 Fashion takes a realistic approach to design. "Limitations of design and business can sometimes clash.”
Iloa Koko-lulio, ecostore retail manager, says ecostore is excited to feature bespoke pieces re-created from off-cuts.
“At ecostore we only have good stuff inside. 540 Fashion fits that criteria for innovation and goodness. They’re proving that ‘greening up’ is fun, modern and an easy part of everyone’s lives.”