Does industrial furniture make your heart skip a beat? What about recycled timber and sustainably-managed macrocarpa and pine? Then you'll love Primary, a new Auckland brand specialising in bespoke furniture for the home.
Founded by father and son duo Neil and Justin Fraser, Primary transforms wood and steel into individually crafted pieces mixing Neil’s 25 years of experience and Justin's eye for design and entrepreneurial spirit
“We set out to create an edgy and engineered look, blended with an art deco style. It’s been a huge success. We’re continually developing new pieces for the range, creating that cool look, while still being practical and versatile”, says Justin.