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Paper good enough to eat

Paper good enough to eat

Whittaker's has a history of innovation, both in terms of its new products and its approach to marketing – we were big fans of its amazing chocolate website, which may or may not have provided some inspiration for Cadbury's Google+ page. And, while it doesn't seem to be an official production, a few chocolate lovers have decided to turn something else usually deemed inedible into something much more enticing by screenprinting Whittaker's chocolate designs onto wafer paper.

Chocolate Print from Stem Creative on Vimeo.

The video was filmed by Wellington's Stem Creative, with main man Ben Forman also behind the music video for rising Auckland stars Five Mile Town, which counts the spawn of Idealog publisher Vincent Heeringa among its members.

This story originally appeared on StopPress