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Massey student's fridge design hits the top 10

Male student domestic behaviour is at the genesis of a Kiwi refrigerator design that has its young owner bound for Europe.

Ben de la Roche of Massey University has made the top 10 finalists of the annual Global Electrolux Design Lab competition. 

 His 'Impress' refrigerator entry sees him bound for Milan to present his concept to a jury of professional designers in late October.

 De la Roche’s submission promises to change the way we refrigerate and offers a sustainable and unique solution to food usage and storage – however, its influences might be less sophisticated.

 “The concept for the Impress began as the rather immature idea of being able to physically throw your leftovers at the wall and they somehow would stay there and refrigerate,” said de la Roche. 

“After the realisation of the inevitable issues in my idea, I refined my concept, researching and finding inspiration in things such as the children's toy ‘Pin Art’.”

The Dunedin-born industrial design student will relish the opportunity to meet, mingle and present in front of some of the world’s top industrial designers.

“The Design Lab competition is a great opportunity for students and the 'real world’ to link up and share their ideas,” he said.

Electrolux will introduce the 10 finalists from nine countries to a jury consisting of restaurateur Davide Oldani, designer Dante Donegani, blogger Kelly Beall and Vice President of Design at Electrolux, Henrik Otto.

“For the tenth anniversary of Electrolux Design Lab, we wanted to give the students a brief that emphasises holistic sensorial experiences,” Otto said.

The winner of the Design Lab competition wins more than $7,500 and a six-month paid internship at the Electrolux Global Design Centre.