Kapiti’s first concept store came out on top at this year’s annual Red Awards, beating out 47 other red-hot entries to take the supreme prize.
The iconic Kiwi dairy brand's retail store was designed by Studio Gascoigne and fitted by Gulf Projects, located in the Auckland CBD under Hotel de Brett. The 100+ year-old space was stripped bare to expose the existing concrete and brick structure, with the ice cream frontage then opened up to the public at street level. The chilled cheese aging room, at the rear of the store, is featured by means of a double-glassed display window.
The shop features Kapiti ice cream, yoghurt, specialty cheeses and a selection of boutique breads and condiments. Inside, decorative vintage touches such as the custom made milk-bottle feature lights and recycled timber beer crate display shelves make a tongue-in-cheek reference to New Zealand’s food heritage.
The aim was for the interior to be as “real” and functional as possible, while avoiding a “dairy factory” aesthetic. Food preparation areas are lined with brick-bond white tiles for hygiene with a vintage feel, and limed oak (reminiscent of old wine barrels) was used as an accent while a huge slab of black slate is used to serve and display the cheese.
The awards are promoted and run by the New Zealand Retail Interior Association (NZRIA), an industry association of designers, shopfitters, suppliers and retailers (see all winners here).
There were, of course, a number of other winners in specific areas of design and shopfitting...