Back in 2007, Radio New Zealand kicked off the Sounds Like Us campaign, which entailed creating 10 radios in the style of iconic New Zealand cultural expressions, from wool sheds to gumboots to pavlovas. Another five models were added in subsequent design contests in following years, constructed by the sharp tacks at Weta Workshop, and then exhibited at galleries around the country.
It was a nice branding exercise on the part of our public service broadcaster, and now it's being extended into design you can wear. Yep, RNZ is now selling t-shirts online, based on the same concept (we particularly like the ones riffing on caravans and fish'n'chips) and going for $34.95.
RNZ communications manager John Barr says the shirt designs were adapted by an inhouse designer at Clemenger BBDO, which is the station's brand management partner. While made in China, they are printed in New Zealand.