Wearable art finds its way onto collectible Brancott bottles

Celebrating its 15th year as naming sponsor, Brancott is releasing a limited edition World of Wearable Arts collection of bottle designs this September.

The WOW series incorporates four designs from previous shows – a regal copper gown, flamboyant firebird, lobster-like creature and winged dragon fish.

The sauvignon blanc labels feature Hermecea by Jan Kerr (2011) and Dragon Fish by Susan Holmes (1996), while the pinot noir features Firebird by Susan Holmes (2009) and Queen Adelaide by Emma Whiteside (2009).

"We've seen some incredible creations over the past 15 years of WOW, so we really appreciate the skill of these designers," says Patrick Materman, chief Brancott winemaker.

He says the series is a fitting way to celebrate the partnership, visually depicting the creativity of the garments on show.

The new range will be available from early August to early October from liquor retailers.