Pukeko Pictures, maker of children's TV show The WotWots, has come up with a new university course for screenwriting, illustration and animation students that teaches the basics of pitching.
The pilot programme, PIPI, will be taught to screenwriting masters students at Victoria University and creative design students at Massey University, Fairfax reported.
PIPI is a one-semester course that aims to teach the skills to package and pitch commercial concepts ranging from animated TV shows to video game concepts and film projects, according to the Fairfax story.
Children's TV shows are typically created via a co-production arrangement, where one company owns the intellectual property for the characters and concept while another does the animation and filming.
Merchandising opportunities such as toys and games can make up a big part of revenues.