US freelance designer Bryan Evans says Apple's advertising has become ultra simple of late.
"It has turned into Product +
Product Name + Hands-Touching-Product-formulaic-advertising BS," he writes.
"It spawned an idea. What would it look like if this formula was applied to all products. Would it work?"
So, on his blog, Applefied Ads, he's been posting Apple-inspired ad remakes that are minimalist to the core. Here's a few of our favourites.