Close

A quick word with ... graphic designer Amy Potter

Amy Potter, graphic designer

Graphic designer Amy Potter often finds inspiration on the way to work – so don't be surprised if you see her walking along while frantically scribbling in a notebook.

My first job was... working at Wendy's Supa Sundaes making ice creams, hot dogs and milkshakes! Which was loads of fun, but not really a solid career path. As for the design industry, I am currently still employed at my first job. I've been working at Cluster Creative in Wellington for the past 16 months.

And now the title on my business card is... I don't have a business card! But I'm working on that. When I do, it'll probably say 'Graphic Designer/Typographer'.

Which really means... I design graphics and mess around with type. I like to keep things simple!

My day starts with... getting in an early morning run or spin class to wake up before my commute and make me less antsy about sitting all day, then picking up a bagel and coffee on the way into the office.

And ends with... Cooking dinner, working on any freelance jobs or projects for friends I have on the go, spending way too much time on the internet before going to bed far later than I planned to!

And in between, I... Get to work on all kinds of things! The best part of my day job is getting to work on such a large variety of material. I can go from working on web graphics in the morning, to laying out multipage documents before lunch, to designing a new identity for a small business in the afternoon. It's full on, but that's the way I like to work.

My first artistic memory is... Before I started school, getting my Dad to write out a lower and upper case alphabet on lined paper so I could draw over the top of his letter forms. Which is funny, because my Mum is definitely the creative parent!

If I wasn't doing this, I'd... be a full-time freelance designer. I would love to be my own boss one day, but I'd definitely still be designing! Otherwise, perhaps I'd be a yoga instructor in a beautiful and exotic location. That doesn't sound too shabby.

I'm inspired by... Getting outdoors and just looking at what's around me, usually while going for a run. It does wonders to clear the head and let new ideas flow in. I always seem to get inspired on my way to or from work. I'm that person that pulls out their notebook and tries to awkwardly scribble and walk at the same time.

I can't live without... My must-haves are all the usuals really; my friends and family, my ever-patient boyfriend, coffee and a little bit of sunshine. And being active everyday. Sounds like a cliche, but the one downside to being a designer is all the time I spend sitting. I get a little stir crazy if I don't get my daily exercise in!

True 'style' is... "Making things as simple as possible, but not simpler." Einstein really was quite a clever man.

My work in three words is... Simple creative solutions.

Amy Potter is a graphic designer at Cluster Creative in Wellington. Find her on Twitter or on her website.