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Chew and spit: sticky sculpture marks art school merger

Chew and spit: sticky sculpture marks art school merger

One for the too-wacky-to-be-true-but-is files: a giant chewing gum sculpture that incorporates the DNA of more than 3,000 students who each stuck a piece of chewed gum on the work.

The sculpture was made to symbolise the merger of two art schools, Eindhovense School and SintLucas, in the Dutch province of North Brabant.

An added benefit, apparently, was that youngsters no longer left their chewing gum under chairs and tables.

The sculpture is part of a new campaign and house style developed by KesselsKramer communications agency.