Louise Kellerman brings a mix of business and creative smarts to the table.
My first job was ... After finishing the bachelor of graphic design at AUT, I was a graphic designer for North & South, which lasted for three months before I got placed in the studio I had done my work experience with, The Hart Department, and where I stayed there for three and a half years before traveling to London to live for three years.
And now the title on my business card is ... Founder and director of Design Assembly, graphic designer for Louise Kellerman Design.
Which really means ... Starting something from nothing, trying to grow and maintain a relevant community for visual designers in New Zealand in a way that can hopefully pay my bills as well!
My day starts with ... My two-year-old coming into our room anywhere between 6am and 7am.
And ends with ... A good night kiss from my two-year-old
And in between, I ... juggle Design Assembly events, workshops, website and growth with my own design work and looking after my family.
My first artistic memory is ... Taking part in an art class at school around age six or seven in which we produced wax crayon drawings that you worked over with dyes. The theme was monsters I think.
If I wasn't doing this, I'd be ... Raising my children, traveling the world, starting in Italy drinking wine and eating cheese...
I'm inspired by ... Travel, nature, women in design, fine art, films, working with focused people
I can't live without ... Corny but true – the support of my husband Daniel and our wee girl, Isabel.
True 'style' is ... Knowing what is right for your personality and life and/or the brand's personality and being true to yourself/your clients and projecting real values rather than giving into the current trends!