Ice cream maker Ben & Jerry's in the UK has renamed its apple pie-flavored ice cream Apple-y Ever After. Why? To raise awareness about the importance of marriage equality, of course.
An Apple-y Ever After Facebook app has also been launched in which participants can “marry” someone of the same sex.
As the government debates whether to legalise same sex marriage, Ben & Jerry's partnered with gay rights organisation Stonewall.
"Since our humble beginnings 34 years ago, Ben & Jerry's has been an advocate for equal rights regardless of sexual orientation. That's why our legendary flavour Chubby Hubby was renamed Hubby Hubby to celebrate gay marriage legalisation in our home state of Vermont, US."
The renamed ice cream will be available in the company's scoop shops only and not as an actual store-bought pint.