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Xero wins big at IxDA

Xero wins big at IxDA

Xero has beaten corporate giants Nike and Windows Phone 7 to take out the “best in class for global interaction design” award at the Google-sponsored IxDA Interaction Design Awards.

Xero's cloud-based software allows users to see their cashflow in real time by connecting accounts and processing transactions as they happen.

And its mobile app lets users view their bank balances, invoices, bills and expenses on the run, as well as invoice customers and upload receipts.

Xero – founded in 2006 by tech entrepreneur Rod Drury and small business accountant Hamish Edwards – was the only New Zealand company to be nominated for and win an IxDA award.

“It’s awesome to see our team get recognised alongside some of the most innovative designers in the business. You wouldn’t expect to see an accounting system sitting in the company of some of the world’s sexiest, most ground breaking products,” said Xero’s head of design, Philip Fierlinger.

IxDA president Janna DeVylder said: 
“Great interaction design does not suddenly appear; it’s through a considered design process, understanding of behavior, and clear intent that these projects shine."