The launch of the brand for personal brewery WilliamsWarn has won Studio Alexander a gold award in the international Graphis 100 Best in Design and will feature in the 2012 edition of the International Journal of Visual Communication.
The internationally distributed WilliamsWarn touts itself as the world’s first personal brewery – producing commercial quality tap-beer in the space of one week.
Studio Alexander has spent the past two years developing WilliamsWarn’s brand name, market positioning, strategy, and identity design.
The name WilliamsWarn is drawn from the surnames of the two inventors: Ian Williams and Anders Warn. Their personal involvement in the creation of the brewery is acknowledged by the use of their signatures across company collateral.
The WilliamsWarn ‘W’ shows the coming together of two beer glasses in the quintessential ‘cheers’ moment while the circular housing device references beer mats.
A classic colour palette of black and silver references the materials used on the product alongside typography utilising Trade Gothic and applied across stationery, packaging, collateral, website, video and product graphics.
“I was expecting bright colours and a complicated design," WilliamsWarn director Ian Williams says. "But when I saw the brand work Studio Alexander came up with, I knew immediately it was perfect. It was one of those moments when you know something is right. There was nothing to change and we’ve had a huge amount of very positive feedback.”
Recent Studio Alexander accolades include four silvers and a gold in the 2011 Best Awards and the NZ Best Investor website for Fletcher Building.