When it comes to creating effective and innovative packaging design, Kiwis seem to have it wrapped when it comes to the designer food side of things, if the results of the 2011 Pentawards are anything to go by. The awards honour excellence in every form of packaging design and there were a total of four Kiwi winners this year.
Designworks stands up to take the biggest bow, securing a Gold Pentaward in the Beverages category for its Monteiths Single Source packaging. Single Source was launched in December last year, the most unusual feature being the black glass bottle, picked by Monteiths for its “premium, sophisticated appearance”.
Single Source’s packaging design focuses on the story behind the beer. Designworks Michael Crampin said Single Source is the first beer in New Zealand to really champion the process and philosophy of beer origin. Each bottle is equipped with QR code that tells the story of the beer.
But Designworks wasn’t the only award winner in the Beverage category. Insight Creative picked up a bronze for its 1Above Aerotonic Flight Beverage.
1Above bottle creator Jamie McLellan, of Insight Creative, said the design was all about balancing “form and function”.
“As well as looking terrific the design needed to cater to the audience of air travelers and describe the benefits through the packaging. It also needed to function on route and be easily stored on the plane. The team worked hard to ensure the needs of this particular group were met,” he said.
Elsewhere, dairy packaging design served us well. Shine took out a bronze in the Food category for hearty yoghurt brand Mammoth Supply Co, with pHd3 also picking up a bronze in the same category for fellow yoghurt brand, The Collective.
Award finalists came from over 25 countries and a total of 40 Gold Pentawards were dished out. The most prestigious award of the night however was the Diamond Pentaward or ‘Best of Show’. That honour went to Swedish agency NINE for its Ramlösa natural mineral water project.
Here’s a selection of other winners:
Platinum Pentaward 2011
Best the Beverage Category
Brand: Heineken—STR bottle
Country: The Netherlands
Platinum Pentaward 2011
Best the Body Category
Brand: Görtz 17—Shoelace Box
Entrant: Kempertrautmann gmbh
Beverages, Coffee & tea (dry and capsules)
Brand: Level Ground Trading
Entrant: Subplot Design
Brand: Blasted Church Vineyards
Entrant: Objets de Convoitises/Alnoor Design
Body, Health care
Brand: Kleenex—Divine Dessert Wedges