In an interview with last year’s Best Awards Black Pin winner Dean Poole of Alt Group, he said the design agency could be huge but instead it just wants to be “small, nimble and do good work for a long, long time”. It’s a philosophy that seems to be holding it in good stead with the firm picking up a bunch of design awards as of late, but the latest honour to grace the agency is reserved for Poole himself.
The co-founder and creative director of the agency has been selected to
join the prestigious Zurich-based Alliance Graphique Internationale (AGI), making him the only Kiwi currently in the club, which is made up of 370 of the world’s leading graphic designers and artists.
AGI was established in 1952 to encourage common interests and friendships across national and cultural borders in a professional club. Back then it only had 65 members.
Members of the club have been collectively responsible for the identity design of most of the world’s top corporations and most recognisable brands. Some of the more famed members of the club have included American graphic designer Milton Glaser, creator of the 'I love New York' logo and Kenya Hara, who famously asked world famous architects to design pasta. New York-based Paula Scher, who has done identity design for Tiffany & Co, is also in the mix.
Commenting on his selection, Poole said he’s honoured to represent New Zealand on the global stage and sees the selection as “recognition of the quality of New Zealand’s growing design culture”.