Do you dare to care?
Much like Buy NZ Made or FairTrade, you'll be making a statement when you support Dare to Care, a new initiative created to get behind Christchurch businesses.
The campaign aims to make it easy for Kiwis to identify and buy Christchurch-made products and services—and, says creator Declan Scott of She Chocolat, consumers can rest easy knowing they're helping the community rebuild itself.
“Businesses, just like people, need support, encouragement and inspiration," he says.
"The time for handouts has passed ... For New Zealand to grow, Christchurch needs to regain its momentum in the commercial space.”
Scott says the Dare to Care logo represents the joining of hearts and was inspired by the Rose Window in the Christchurch Cathedral.
The emblem is available free to all local service providers to identify as Christchurch-made. Manufacturers can buy labels to place on their products at a subsidised rate, and retailers can purchase posters to show their support.
“Since the earthquakes many businesses have a renewed sense of purpose and have seen the need to take a more active and involved part in supporting the community,” says Scott.
“This crisis has seen a shift in business values and more than ever before, we are recognising the worth in each other and in working together, which is enabling us to bring our businesses to life with renewed vitality.”