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Puma pounces on top award, but Kiwi company holds its own in global packaging design awards

A clever little piece of packaging by Puma may have stolen the show at the recent The Dieline Awards 2011, but Kiwi design studio Supply also has cause for celebration after it picked up an award, making it the only company from the Southern Hemisphere to do so. 

Since their inception in 2009, The Dieline Awards have celebrated the best in worldwide packaging, focusing exclusively on the art of brand packaging. The awards receive around 900 entries every year, and this year there were 39 winners across 13 categories. 

Supply nabbed a third place accolade for its Rochdale Cider packaging design. Dating back to the 1940s, Rochdale Cider is a family-owned Kiwi brand that is produced by the McCashin family in a local orchard and brewery in Nelson. And that family history and tradition is what Supply sought to capture in the packaging design, whilst seeking to incorporate a modern and fresh look for the growing cider market. 

To meet the brief, Supply produced a ‘retro cheek’ look that captures a classic ‘brown paper’ heritage feel, with a cheeky modern twist. Accordingt o Supply, the result is “a range of nostalgic, feel-good bottles and boxes that feature antiqued paper and a red apple fruit stamp – reminiscent of those that many of us may have created as kids”. 

But the Best in Show honour went to Puma’s Clever Little Bag design, what Puma describes as its new, smarter shoebox. The packaging uses 65 percent less paper to make and, most impressively, reduces water, energy, and diesel consumption during manufacturing by over 60 percent a year. Puma says it also reduces carbon emissions by 10,000 tonnes per year. And, wouldn’t you know it, it’s also reusable. See how it’s made in the video below. 

You can also feast your eyes on the rest of the competition winners in the gallery HERE.