Who: misC Sport and Leisure, founded and owned by Philippe Perakis (Switzerland)
What does it do?
Ah, those crazy Swiss people. First they invented the Swiss Army Knife, now they've come up with a way to turn your car into a house. It's a modular box system, installed in the boot of your car, that unpacks and folds out to a bedroom, bathroom and kitchen.
What problem does it solve?
When you and your family are headed for the outdoors, forget hiring a campervan—you can just get one of these puppies installed in your boot. Much nicer than a tent, too.
It claims to be the world's smallest motorhome set-up. How easy it is to set up, or how comfortable it is, is anyone's guess. May still not be an option for those more accustomed to "Princess Camping".
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