It looks to be business as usual for multidisciplinary design company Alt Group as it continues to rake in awards from New Zealand and abroad. The latest accolades come after three of its pieces were selected as winners in New York’s prestigious 365: AIGA Annual Design competition, which celebrates international design work that is both aesthetically challenging and effective at solving client challenges.
Not an easy process to judge, according to the AIGA website:
“...measuring effectiveness is a tricky, multi-layered process—a beast that's hard to tame, with a penchant for getting messy”.
But the judges clearly managed to pick some tamed beasts from the pack, with 135 entires singled out as worthy examples of outstanding design.
Alt Group picked up one of its three nods for its I AM identity campaign for Auckland Museum. The I AM campaign was developed from an acronym of Auckland Museum, and is a pattern language developed as part of the identity of the museum, which can be applied across all the museum’s communications.
Next up was a win for LATE neons—also commissioned for Auckland Museum. For this particular project, the I AM acronym was turned into large neon letters that were placed on the exterior of the museum and combined with the word LATE to promote the Museum’s night time events.
Last up was a win for its design of architectural firm Warren and Mahoney’s website. The architectural firm commissioned Alt Group to design their new website, making sure that it could incorporate the practice’s increasingly diverse range of disciplines and projects. According to Alt, the site has expanded Warren and Mahoney’s publishing model, allowing the practice to respond quickly to events such as the recent Christchurch earthquakes, and allowing the practice to communicate a united vision for a rebuilt Christchurch.
The three wins ad to the agency’s recent win of a bronze from the Art Director’s Club of New York, also for its I AM campaign.
Winners of the 2011 365: AIGA Annual Design competition were notified this month and are now submitting additional credit information for each piece, along with additional copies for inclusion in the AIGA Design Archives at the Denver Art Museum. The announcement of which pieces will be selected for the archives will be made in September this year.