Design agency achieves industry-first

A commitment to environmental responsibility has seen small Auckland-based strategy and design agency Black Robin Design become the first business in its sector to achieve carboNZero ‘small enterprise’ certification.  

Since its 2005 inception, the agency behind last year’s Hubbards rebrand has been implementing sustainability initiatives, working towards the goal of achieving carboNZero certification. 

Mary MacGregor-Reid, design director at Black Robin Design, says environmental and social responsibility are core values for the company, and carboNZero certification was testament to its commitment to measure, manage and mitigate its greenhouse gas emissions. 

“I was keen to have some recognised measure of our carbon emissions so that we can get an honest idea of our footprint that we can monitor and reduce over time.” 

The certification recognises the agency’s commitment to continuously manage and reduce its emissions, which have been measured and independently verified in accordance with international standards. Any emissions the agency cannot reduce offset through a landfill gas project in Palmerston North. 

The agency also has a blog, ‘The Paper Bag’, focused on sustainable, fair trade, organic, eco-friendly and recycled graphic design.