If you don’t like to drink Coke, perhaps you’d like to sit on it instead—well, sit on the bottle at least. Never slowing down in its bid to brand the world, the Coca Cola Company has inched its way into the furniture market, playing the good corporate citizen with these recycled chairs. The ‘111 Navy Chairs’ are each comprised of about 111 recycled 600ml plastic bottles. The chairs launched globally earlier this year and have just reached New Zealand, as part of a joint effort between the Coca-Cola Company and furniture manufacturer Emeco.
Inspiration for the design is sourced from the original aluminium Emeco Navy Chair (#1006), designed in 1944 for the U.S. Navy for use in submarines. Each chair is comprised of a mix of 60 percent rPET plastic (recycled polyethylene terephthalate plastic) and a combination of other materials including pigment and glass fibre for strength. Coke estimates that more than three million PET plastic bottles will be repurposed annually for the production of 111 Navy Chairs
“This shows that even beautiful objects of desire can be made from recycled material. It is another step in our vision to recover and reuse our bottles and cans,” says Karen Bradshaw, public affairs and communications manager at Coca-Cola Oceania in New Zealand.
The rPET content in each chair is sourced from a large plastic bottle-to-bottle recycling plant that began operation in 2009 in Spartanburg, South Carolina, in the United States through a partnership between The Coca-Cola Company and United Resource Recovery Corp.