It’s been 50 years and counting for beer brand DB Export, and to spruce up the brand half a century on, DB has enlisted the creative hands of Dow Design, who has added a touch of nostalgia to the family of beers.
The DB Export range has a fresh and contemporary new look that also pays homage to the brand’s history. The original DB Export beer has also returned to celebrate the 50-year landmark, revisiting its 1960s look and feel.
Another part of the rebrand involved moving Export Gold label away from its yellow colour palette and gone back to a classic gold livery. Export Dry has followed the lead taken by Export 33 and had its paper label replaced with a clear plastic one with silver tones.
In rebranding the Export range, Dow Design senior creative, Will Fletcher, says the aim was to rediscover the truths behind the DB Export family of beers, while keeping up to play with what modern day consumers expect.
“The brand’s rich history
provided an authentic base from which to draw inspiration, allowing us to
include subtle nods to the past with Morton Coutts’ signature and the DB logo
appearing across the range,” says Fletcher. “We have also stayed true to the
original DB Export in our retro and nostalgic design for the limited edition
quart bottles. We chose uncoated cardboard stock as the appropriate packaging
for its twin packs. This gave us the perfect canvas to tell the DB story of
innovative brewing in just four colours to create an old style print press