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Proposing a “new breed of billboard”

Proposing a “new breed of billboard”

Don’t worry, they’re not real, but this proposal from “transformational creative ideas agency” ACCESS—to utilise global city landmarks to create Audi billboards sing real cars—does make you wonder if such brand advertising could actually come into fruition in the future. The brief centres around a display of four life-size Audi cars that are suspended inside silver rings, which are then attached to iconic bridges around the world. Selected bridges in the brief include the Sydney Harbour Bridge, Brooklyn Bridge, Tower Bridge and a Venice canal bridge—sorry, no Audi for you Auckland Harbour Bridge. 

“The anticipation, excitement and buzz will culminate in an epic night-time launch event that we envision including a live symphony orchestra playing on a barge right under the suspended rings or on the bridge itself, a fireworks presentation or a LED light show above the bridge, and the ultimate unveiling of the rings,” says the agency.