Being commissioned to design a wine label is a great opportunity in and of itself, but having the wine named after you is even better. And Wellington artist Richard Thurston is set to receive the best of both worlds as part of an initiative by online wine retailer Winesale.co.nz.
Thurston was chosen by the Winesale.co.nz judges at this year’s New Zealand Art Show for his piece Fulfilment. He’ll produce two artworks, both of which will be owned by Winesale.co.nz. One artwork will be designed especially for the label design and another that will be donated to the New Zealand Affordable Arts Trust (NZAAT) to be exhibited at venues around the country including art galleries, hospitals and schools.
As you can expect, Thurston — who has a Degree in Spatial Design from Massey University and also has a studio in Wellington — is honoured to have been selected and is itching to begin working on the project.
“I’m really looking forward to starting the process, I always like trying new mediums and this will be a perfect opportunity for me to stretch myself artistically.”
Thurston will shortly begin the design process and Winesale.co.nz are aiming to have the project completed by December. The limited edition wine collection will include Sauvignon Blanc and Pinot Noir varieties, which will be exclusively sold on the Winesale.co.nz website and in Wellington’s Hippopotamus restaurant.
For every specially labelled wine bottle sold, Thurston and The New Zealand Art Show will receive $1 each to support their future and encourage artists like Thurston to pursue their talent.