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Semi-Permanent Profile: Orion Tait & Gareth O’Brien of Buck

Semi-Permanent Profile: Orion Tait & Gareth O’Brien of Buck

From offices in New York and Los Angeles, Buck works with a broad range of clients in the advertising, broadcasting, retail, film and entertainment industries. Comprised of illustrators, animators, filmmakers, artists and designers, Buck direct and produce live-action, stop-motion, 3D character animation, and traditional cell animation as well as design and animate motion graphics. They have branded networks, and written and directed campaigns and short-form narratives, designed print ads, websites, vinyl toys and exhibited in art galleries.

Buck are visual storytellers and conceptual thinkers approaching what they do with a designer’s eye, and a creative process based on the building up of ideas, encouraging maximum input, collaboration and experimentation.

They’ll be making their Semi-Permanent appearance on Saturday August 21.

Category: Motion Graphics

Location: USA

Gareth O’Brien – art director/animation director

Kiwi born animation director and designer Gareth O’Brien works on multiple mediums including (but not limited to) stop motion, live action, 3D animation, cell animation and motion graphics.

After graduating from Massey Design School in Wellington Gareth began working at the Emmy Award winning Kraft:Haus Films. He grew with the company and helped to build an award 

winning design team. Within 3 years Gareth won 2 golds, 3 silvers and a bronze at the New Zealand Best Awards in the "Broadcast Graphic Design" category.

After a short spell working in broadcast design at the acclaimed Nexus Productions in London Gareth joined Buck in New York as a Designer and Animator, quickly progressing to Art and Animation Director. Over the past 3 years Gareth has worked with such clients as Coke, Pepsi, Sundance, Comcast, The Bravery, NBA, Fox, Nike and MTV.

Orion Tait - creative director/principal

Orion has written and directed campaigns for Coke Zero, Mountain Dew, Sherwin Williams, Hertog, Powerade, and Buck’s first music video for The Bravery.

He earned degrees in filmmaking and fine arts, then fell in love with graphic design after graduation and taught himself the discipline. Formerly an interactive designer at a company called Heavy, Orion designed and 

directed interactive campaigns and promos for scores of record labels and artists including Radiohead, Madonna, The Flaming Lips, The Beastie Boys, Warner Brothers, Reprise and Capitol Records.

Heavy's original programming and celebrated interactive work for clients such as Nike, Diesel and Volkswagen eventually led to broadcast motion graphics and commercial spot work, an area that Buck has focused on since 2003.

Orion has spoken at events including OFFF Barcelona, FITC, and AIGA and Art Director's Club events, among others.

Semi-Permanent, held in Auckland on August 21 & 22, is a celebration of all things design - graphics, fashion, animation, illustration, motion graphics, typography, sound design, live audio-visual art, interactive and experiential marketing, fine art, music, product design and more.

More on Semi Permanent here.