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Don't drop the Rugby World Cup ball

Aaron Carson doesn’t like rugby, and he’s the first to admit it. But he knows he can’t ignore the tsunami of attention that will be generated with next years Rugby World Cup. More importantly he says, businesses can’t ignore an event that we’re being told is “bigger than Ben Hur”. One report estimates it could generate $500 million throughout New Zealand. Not too shabby. So, you better be ready.

But what does it really mean for the broad spectrum of New Zealand business? What does it mean for you and your customers? What’s the message for those that aren’t in the entertainment or tourism industries? How should people look at this – a pause for benchmarking perhaps? Or, is the reality, in fact, that there’s nothing to learn and not much that’s directly beneficial to those outside of the sport, tourism and hospitality industries?

In this article from DNA’s e-zine ‘Open 3’, Carson posed these burning questions to key players Kevin Bowler of Tourism NZ, Phil O’Reilly of Business New Zealand, Leon Grice of the NZ 2011 Office and Michael Barnett from Auckland Chamber Of Commerce. And here’s what they had to say.