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Advertiser information

Idealog is a media brand about ideas, creative business and the ‘new’ New Zealand economy driven by innovation.

For innovative New Zealanders technology has opened up the world and provided the opportunity to turn their ideas into global businesses. Idealog is the voice of this emerging generation of business leader—creative, driven by ideas, open-minded and not constrained by the old rules of business.

Named Business Magazine of the Year* in 2007, 2008 and 2009 and the awards for the best designed magazine in any category in 2009, Idealog is also one of the largest circulating business titles in New Zealand.

Target audience

Idealog targets anyone involved in creative business and commercialising ideas. This includes three main groups:

• Entrepreneurs bringing their ideas to market – 32%
• Professionals in creativity or innovation-based industries like technology, design, film, fashion, media, engineering and science – 48%
• Forward-thinking corporate execs responsible for developing innovation within their organisations – 20%

Another way to define the audience is:

‘Everyone in the ideas business and everyone in business who needs ideas.’

Idealog’s readers say they read Idealog to get ideas and inspiration together with practical advice on how to get those ideas to market. Most also say that Idealog is the main way they get this information.

* Magazine Publishers’ Association Awards

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Overheard

• Margaret Holmes on NZ Institute thumbs down Key's agenda:
  Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing.
• Tim Marshall on Smile, you’re in New Zealistan:
  The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr  …
• Peter McL on New note:
  "You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
  
  I blogged some more of Hollies comments on the details behind the fallout  …
• Phil Wollerman on Smile, you’re in New Zealistan:
  Brilliant, insightful article, VH.
  
  This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
  
  And yeah, it doesn't look like our co  …
• Anon on Smile, you’re in New Zealistan:
  The answer lies in a) increasing the returns to capital and b) decreasing the cost of capital. To do a) we need to reduce corporate and income taxes and replace them with land, resource, pollution and infrastructure char  …
• James Cameron on NZ Institute thumbs down Key's agenda:
  Im at two minds over this, I think however Boven does uncover some necessary points the the Govt. should address.

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