• Home
• Magazine
• Blog & Podcast
• Idealog TV
• Directory
• Celsias
• Search:

• Business Magazine of the Year
  MPA Awards 2007, 2008, 2009 & 2010

Idealog is a magazine and media brand about ideas, innovative business and the ‘new’ New Zealand economy.

Idealog is the voice of an emerging generation of business leaders—creative, driven by ideas, open-minded, tech- and media-savvy and not constrained by the old rules of business.

Named Business Magazine of the Year* in 2007, 2008, 2009 and 2010 and awarded for the best designed magazine in any category in 2009, Idealog is also one of the largest circulating business titles in New Zealand with an ABC audited circulation of 8,520 (Jul-Dec 09).

Target audience

Idealog targets anyone involved in creative business and commercialising ideas. This includes three main groups:

• Entrepreneurs bringing their ideas to market – 32%
• Professionals in creativity or innovation-based industries like technology, design, film, fashion, media, engineering and science – 48%
• Forward-thinking corporate execs responsible for developing innovation within their organisations – 20%

Another way to define the audience is:

‘Everyone in the ideas business and everyone in business who needs ideas.’

Idealog’s readers say they read Idealog to get ideas and inspiration together with practical advice on how to get those ideas to market. Most also say that Idealog is the main way they get this information.

* Magazine Publishers’ Association Awards

Tweeted

Overheard

• Steve on Bottled inspiration:
  Next time you're in Barcelona make sure you stay at the famous Hotel Palace where Antipodes is stocked in the mini-bars and served in the restaurant.  …
• tony on Multi-purpose car park design pushes the sustainability envelope :
  You mean pushing the BS envelope.how can a carparking building be sustainable. Doesnt matter how many wind turbines you put on it......cars arent sustainable in their current guise. It like ...  …
• ash on Wellingtonian's boggy blog design piece gets anti-attention:
  cool idea..but is it a smooth wipe too!?  …
• Tamara Pitman on Misery, Inc.:
  Really never thought that she was a New Zealander, her artwork is sooooooo unquie. Really one of my inspirations now :D  …
• Noel mRoberts on The people's court opens for business:
  At last a N.Z. building design that is original,creative and exciting. So different from the standard rectangular concrete and marble structures that have become the N.Z.standard over many years. Well ...  …
• Bel on Camera never lies:
  Oh my. Very excited about this! Saw the doco at the festival a few years back and it was both funny and moving - can't imagine how kick-ass it will ...  …

• Back to top
• Looking for something else? Check the site map
• © 2005–2010 Idealog. All rights reserved. ISSN 1179–3465